Our mission is to keep Pure a pure experience that is not overshadowed by anything.

Pure is an adventure and it is totally up to you to decide what your adventure on Pure will be. We want you to feel free to explore the possibilities on Pure and we'll always be here to provide you with a supportive space. Safety has always been and will always be our priority. 

Even though we remain a place for anonymous acquaintances, in order to look out for your best interest, we actively fight against scammers and fraudsters. We use a mix of automated systems and manual reviews by our team. Our automated system helps us quickly catch and address any inappropriate or harmful behavior, while our team takes a closer look to ensure everything is safe and respectful. 

You can read more about this in our Terms and Conditions and Privacy Policy. We are committed to continually assessing and improving our safety measures and even work closely with law enforcement when needed to ensure the protection of our community.
 

LET'S GET RID OF SCAMMERS AND FRAUDSTERS TOGETHER!

If you encounter a member of the Pure community who is breaking the rules, please let us know.

To make Pure better and safer, we need your support. If you see any sort of suspicious behaviour, send us a report. Together, with you, we can create a healthy online community. 

You can send us reports directly from your feed or chats to notify us of any issues with specific members of the community or ads. Please send us reports if someone's ad or behavior goes directly against our Terms and Conditions and  Community Guidelines. Click on the menu icon (with three dots) inside the chat or in the ad feed, select "Report" and choose the reason for the report.

By clicking on the menu, you will see the following options:

1. In the chat: “Leave the chat” (your chat will be deleted for both of you and you will no longer be able to text each other)
2. “Report” (you can choose one of the following reasons for reporting: Unsolicited nudes, Abusive behaviour or bullying, Fake profile, Sex services, Scam or fraud, Under 18, Selling drugs)
3. “Block” (the person will disappear from your Pure feed)

Sale of drugs and sex services

Secure communication is our top priority. Please immediately report the following behaviour:

— If someone is trying to sell you something illegal, even coded with emojis or other words like "snow" ❄️, "meow meow" 🐈 and so on;
— If someone is trying to sell any sort of sexual services: nudes, virtual sex, sexting, dating, and sex services 🚫!

We do not allow any, offered or requested escort services, sugar daddy searches or any form of findom, such accounts will be immediately banned.

Sale of products and other services

Yes, our service is built through an ad board, but some members of the Pure community take this too literally. Pure is not an online flea market, all sales are strictly prohibited here. That includes your nude photos, your vintage table, a puppy, whatever.

Scam

We are proud of our community, we have managed to unite people with common views and values, but as everywhere, there are exceptions. If you find that someone is interested in something completely different than just chatting and meeting, report it to us. Pure is not a place for scammers and fraudsters!

Underage users

Everyone is welcome on Pure, but there is a "but": members of the Pure community must be at least 18 years old, or older if explicitly required by applicable laws (read more about eligibility for Pure in Terms and Conditions). No exceptions!

Nudity

We follow Apple, Google and Huawei guidelines — will remove any intimate images in the Feed. You can help us with this too — if you see something like this, report it to us.

Unsolicited nudes

We follow UK and EU laws to prevent unsolicited nudes - if you have received unsolicited nude photos or videos, please report it to us. We would like to keep our community all about consent.  

We're always working to make your experience better. Right now, we focus on keeping things safe by blurring any images that might contain explicit content in chat conversations. This helps prevent anyone from seeing something they didn't want to. If you want to, you can click on the blurred image to see it clearly. It's all about making sure you feel secure and comfortable.

Offensive behaviour on the app

If you come across a suspicious profile or if someone behaves in a way that makes you feel uncomfortable — let us know and our team will check it out as soon as possible. Pure is a place where everyone’s boundaries are respected.

Offensive behaviour in real life

If you are or have been the victim of sexual assault or harassment, we recommend that you contact law enforcement in your area immediately after the situation occurs. We understand this may be difficult, but try to remain calm. Additionally, we also strongly encourage you to contact our support service at [email protected] directly or through law enforcement. Share details of what happened with us so we can respond promptly and offer you as much assistance as possible. Reporting the member to us enables our team to review their profile and fully cooperate with law enforcement in any investigation. At Pure, our utmost priority is your safety and well-being, and we are committed to keeping you as safe and supported as possible.

Self-harm / Suicide

If you notice in conversation that a person is obviously having suicidal thoughts or a desire to harm themselves, we recommend the following. If you have the emotional bandwidth and feel capable of approaching the subject delicately, you can try speaking with your match to show them support. If the situation seems beyond your control or your comfort zone, you can try to gently ask your match to contact an emergency suicide support service."

You can also call these helplines for advice if you’re worried about someone else.

USA:
The National Suicide Prevention Lifeline: 1-800-273-8255

UK: 
Call 116 123
Email [email protected]

CANADA:
The Canada Suicide Prevention Service 1.833.456.4566

If you see an ad in the feed or something in someone's profile description that clearly indicates intent to self-harm, please let us know about this at [email protected]. We’d appreciate it if you include your identifying information.

To avoid falling for scammers on Pure, here are some simple tips:

Never send money or share financial information

It seems that this is already obvious, but repetition does no harm. We know of cases when even the most vigilant people have fallen into such traps.

Here is a common scam to watch out for: your match may ask you to chip in for gas money or pay for a taxi to come to you (explaining that he or she does not want to give you their home address for safety) in order to get your details. Instead of sending anyone money before you’ve met, you can instead agree to send them a car.

You should also be wary of individuals who won’t agree to have a phone/video conversation - they might be deceiving you. If someone is dodging your questions or rushing into a serious relationship without getting to know you first, especially if they ask for financial assistance; it's a warning sign. If you jump on a call, make sure you keep your identity safe until you form trust with your match.

Remember — if you are asked to transfer even a minimal amount of money, it is most likely a scam.

Some go as far as to ask you to take a photo of a bank card to make sure you are not "fake". Do not get involved under any circumstances, report it to us immediately.

Safeguard your personal information. Avoid sharing sensitive details like your home or work address, financial data (such as credit card or bank account numbers), or passwords with anyone you don't know. As a parent, you should be extra cautious about sharing details like your children's names, schools, ages, or genders. Additionally, do not disclose any confidential or proprietary information that could be misused by cybercriminals. Keep these guidelines in mind to ensure your online safety.

Stay on the platform

What happens on Pure, stays on Pure. We assure you, we've created more features for your safety than even the most secure messengers, so the "it's more convenient elsewhere" argument simply doesn't work. Also, we are constantly training our algorithms to detect scammers and fraudsters, so if you receive a warning from us concerning your match — pay attention and think twice about what information you are willing to share while chatting. While these warnings don't necessarily mean that the person on the other end is 100% a scammer, we like to say that if it's predictable, it's preventable.

Keep Your Account Safe

Keep in mind, Pure won't ever ask for your username or password through email or other sources of communication. Avoid logging into your Pure account from computers that others might use, such as in libraries, internet cafes, or other people’s electronic devices. If you do, make sure to choose a strong password. If you receive any emails requesting this information, please report them right away.

Take your time with sharing social media

We have everything you need for sharing photos securely — you can tweak the settings so the photos are destroyed immediately after viewing, and to keep them from being saved or screenshotted. If you are asked to share a link to your Instagram, it's better to send a whole bunch of new pictures that can be instantly verified through our built-in camera. There's no need to give someone you just met access to a public profile outside of Pure.

What could be the danger? Adding someone on another social app can give them access to your friends and even family members if they decide to look into your followers, who you follow, and who likes and comments on your posts and photos. Additionally, it's important to note that we have no control over what happens on different platforms if information is shared beyond Pure. Please exercise caution when connecting with individuals outside of our platform to protect your privacy and safety across various social networks.

Unfortunately, this has happened in the past and we don’t want anything like this to happen to you.

 Have a video chat date before meeting IRL

Pure videochat is not only the best place for virtual fun, but also an effective tool for “face control.” No matter how much effort we put into eliminating fake photos, loopholes can be found anywhere. So if your match refuses to engage in a face-to-face video chat with you, it might be a red flag. But beware, don’t start a video chat where your nude self can be compromised - although we prevent screenshots, scammers can still take a photo using a 3rd device that we have no control over. Keep yourself safe until you fully trust your chat partner.

Meet in a public and well-known place

We are sure that there are plenty of places in your city where you can have a comfortable and safe date that still allows for privacy. Sorry for dragging on about this, but we really want your dates to go as smoothly as possible, without any awkward or unpleasant surprises. So our recommendation is to always choose a crowded and public spot for a first meeting. 
 

WE HAVE EXPLAINED HOW TO REPORT ACTIVITY THAT GOES AGAINST OUR GUIDELINES, BUT WE WOULD LIKE TO GO OVER WHAT HAPPENS SHOULD WE RECEIVE A COMPLAINT ABOUT YOUR BEHAVIOR. 

Here are some common questions:

Why was my ad deleted?

We remove ads that contain: nudity, hate speech, and offensive language, bullying, threats, and other content that does not comply with Pure’s policy, violates our Terms and Conditions or Community Guidelines. If our moderators or any members of our community report such behavior, your ad will be removed from the feed, and you will no longer be able to see other members of the community’s ads. 

We will also delete any ad images that include nudity, weapons, text, or any other content that is prohibited according to Apple and Google guidelines. Using impersonation or using fake photos might lead to a ban or an identity-proof process.

We do not allow the sharing of social media account information in ads. Ads containing such details will be deleted and the account will be potentially banned. 

We will temporarily freeze your account for any suspicious behavior and our moderation team will review your account manually. If everything seems fine, we will get you back on the app within the next 24 hours. 

Change your photo or edit the ad text with respect to others' boundaries and our guidelines. 

If everything is ok after you've made some changes, you will be able to use Pure again.

My account has been blocked. What’s happening?

If there are multiple complaints from different members of the Pure community, your account may be blocked. This is an extreme measure and we do not block accounts unless there is a good reason to do so. If you are sure that it is a misunderstanding, write to our support team at [email protected].