THREATENING BEHAVIOR AND CONTENT

1. Prohibited Conduct

At PURE, we are unwavering in our commitment to protect our users and uphold public safety. We enforce a zero-tolerance policy against any form of terrorist activity, violent extremism, or support for dangerous organizations or individuals on our platform. We strictly prohibit:

a. Promotion or glorification of terrorism 

Any content that celebrates, encourages, or provides support for acts of terrorism. This includes but is not limited to materials that justify or glorify violent actions taken in the name of political or ideological causes, any content that seeks to inspire or motivate others to commit such acts, content promoting or endorsing groups engaged in illegal activities, such as organized crime, that undermine societal safety and security. This extends to any material that encourages participation in or support for such groups and their illegal operations.

b. Support for terrorist organizations 

Content that associates with or promotes terrorist groups, either by endorsing their ideology, activities, or objectives. This also includes but is not limited to, supporting or distributing materials connected to these organizations, such as their symbols, propaganda, or recruitment efforts.

c. Incitement to commit acts of terrorism

Content that explicitly encourages or advocates for others to carry out terrorist acts, including the planning and execution of violent activities. This can include, but is not limited to, direct instructions or call-to-action posts that push individuals or groups toward violent or extremist behaviors, or any content that involves discussions, instructions, or other materials that relate to the planning or preparation of terrorist acts. 

d. Use of terrorist symbols or language 

Content that displays or utilizes symbols, gestures, or language linked to recognized terrorist groups or violent extremist ideologies. This includes, but is not limited to, the use of flags, logos, and other recognizable visual identifiers, as well as specific terms and phrases that are typically associated with terrorism.

e. Hate speech and extremist ideology 

Any content that spreads or advocates for violence or hatred toward people based on their race, religion, nationality, gender, sexual orientation, or other protected characteristics. This includes, but is not limited to, the content that incites discrimination or violence, fostering division or harm among individuals or communities.

f. Terrorist publications 

We strictly remove and prohibit the sharing or distribution of any content that functions as a terrorist publication, which includes any material designed to incite violence, promote terrorist actions, serve as propaganda for terrorist causes, provide training, tools, or resources designed to aid individuals in carrying out terrorist activities. This includes any content that shares methods, techniques, or other means to support acts of violence or terror.

2. Moderation techniques

To ensure user safety and detection of abovementioned content, violations of laws and regulations, principles, guidelines and other PURE policies, we use a combination of manual moderation and automated systems to monitor and review pictures and texts from chat conversations and Personal ads on PURE. We are continuously enhancing and developing our systems and moderation processes based on new technological developments, regulatory changes, and findings from internal audits. Reports involving terrorism and other priority illegal content are triaged and prioritized for immediate action. We also conduct regular internal reviews aimed at reducing response times, improving the speed and accuracy of content detection and removal, educating and training our moderation team. For more information about this please refer to our Terms and Conditions, Privacy Policy and Community Guidelines.

3. Reporting illegal content

Additionally, we provide an in-app mechanism that allows users to submit reports regarding any content or interactions that may refer to terrorism. This feature is accessible within the PURE app, ensuring users can report suspicious behaviour or content without leaving the platform. Each report is treated with urgency and reviewed in accordance with established standards.

You can send us reports directly from your PURE app or chat conversations to notify us of any issues with specific members of the community, ads or other violations. Click on the menu icon (with three dots) inside the chat or in the ad feed, select "Report" and choose the reason for the report. Users can also contact support via the user profile settings screen by clicking the "Complain" button, or by emailing us at [email protected] for any concerns related to violations. You can contact us at [email protected], if you believe we made a mistake by taking action against your account or content. For more details on reporting, please refer to our Terms and Conditions, Community Guidelines or Safety and Privacy page.