| Identifiers, such as real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address (IP), email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. | Yes | Yes | - To fulfill or meet the reason you provided the personal information.
- To provide, support, personalize, and develop our website, products, and services.
- To create, maintain, customize, and secure your account with us.
- To process your requests, purchases, transactions, and payments and prevent transactional fraud.
- To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- To personalize your website experience and to deliver content and service offerings relevant to your interests, including targeted offers and ads through our website, third-party sites, and via email.
- Communicate with you about products, services, offers, promotions, contests, sweepstakes, rewards, and events, and provide other news and information about the Company and our select partners.
- Link or combine with other information we receive from third parties to help understand your needs and provide you with better service.
- To detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for such activity.
- To help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business.
- To maintain, improve, upgrade, or enhance our products and services.
- For testing, research, analysis, and product development, including to develop and improve our website, products, and services.
- To carry out our obligations and enforce our rights arising from any contracts entered between you and us, including billing and collections.
- To maintain employment records for our California employees.
- To maintain records for our California contractors.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- To comply with laws and regulations and to comply with other legal process and law enforcement requirements (including any internal policy based on or reflecting legal or regulatory guidance, codes, or opinions).
- As described to you when collecting your Personal information or as otherwise set forth in the CCPA.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal information held by us about our website users and/or consumers is among the assets transferred.
- Recruit and process employment applications, including verifying eligibility for employment and conducting background and related checks.
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Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), which includes a name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. | Yes | No |
| Protected classification characteristics under California or federal law, such as age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, reproductive health decision-making, military and veteran status, or genetic information (including familial genetic information). | Yes | No |
| Commercial information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | Yes | No |
| Biometric information, such as genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | No | No |
| Internet or other similar network activity, such as browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. | Yes | Yes |
| Geolocation data, such as physical location or movements. | Yes | Yes* *Generalized location information (city) is shared also with other PURE users |
| Sensory data, such as audio, electronic, visual, thermal, olfactory, or similar information. | No | No |
| Professional or employment-related information, such as current or past job history or performance evaluations. | Yes | No |
| Non-public education information, which may include education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | No | No |
| Inferences drawn from other personal information, such as a profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | No | No |